Marketing Strategies



Marketing Strategies

Holiday Rentals is a vacation rental-listing site for the United States,Canada,Mexico & Caribbean. These Places region has become one of the leading places in the country for family vacations. With massive changes taking place in the vacation rental market, we wanted to bring a website to the public that can put the guest in direct contact with the owner or manager of a vacation rental so they may get to know each other and do business together. We will explain our business model here and how we plan to market vacation rental properties in the United States,Canada,etc.



Why A Regional Site?

We are group of more than of 3 Regional websites, such as FloridaVacationRentalsbyOwners.com for Florida, CaliforniaStayz.com for California,CarolinaRentalbyOwners.com for North & South Carolina.Now, the reason we have Regional website is that the SEO world is shifting its focus to promoting on a more local basis. So if a website has listings all over the world, it is not going to be an expert in any one area. It is too broad and not area specific. Having several listings in one location and having locations scattered all over the world will not gain any traction on the search engines. There may only be a few listings in your region; therefore, when a prospect searches your area, your listing is unable to be found. That is a difficult way to gain traction in the SEO world. As a regional website, we have over 800 specific communities and have set up the pages and Meta tags to be SEO friendly for each and every community in those region



What we know about HolidayRentalsbyOwner

Holiday Rentals by Owner was developed for vacation rental owners and travelers alike that long for the good old days, when owners had a simple way to list their vacation property and travelers could one stop shop for their vacation needs then contact the owner or agent directly without a middleman overcharging either one!

Submitting inquiries on Holiday Rentals by Owner is completely free. Vacation rental has never been easier.

Register online today to list your property. You're in charge of your rates, the property description, and details. Manage bookings with our convenient availability calendar, communicate with travelers, and monitor reviews from the convenience of our online portal. Generate rental income without the additional fees associated. Holiday Rentals by Owner serves as a user-friendly and secure way to manage all your vacation rentals.

We know, however, that websites do not work without traffic. Hosts do not receive inquiries if no guests are searching the site. That is why we have developed and proven this with our in-depth traffic driving marketing strategy.

Our number one marketing priority at HolidayRentalsbyOwner is to drive the most guests actively searching for vacation rentals by Owner to our site to assure hosts are receiving inquiries and bookings.



Google Adwords pay per click

SEO is the first thing that comes to mind when it comes to driving targeted traffic to a website, however it takes quite some time before results are shown. So the next best alternative is to get targeted traffic fast is Pay Per Click or PPC.

This ensures that we will be driving extremely qualified traffic to HolidayRentalsbyOwner from the get-go while our SEO strategies improve over time via Google crawlers.



Search engine optimization

SEO is a multifaceted discipline, and we have a team of specialists working to optimize our website to enable it to rank highly in Google organic search.

For example, based on insights gained from Google webmaster tools, the team starts to optimize the site on keywords such as “Florida Vacation Rentals by Owner.”

To achieve a good Search Engine Results Page (SERP) ranking, the SEO team works on building pages on HolidayRentalsbyOwner optimized for the Orlando Community in Disney, Florida. This includes all copy optimized for keywords and including relevant content such as local attractions and restaurants.

Also, technical SEO strategies such as breadcrumbs, URL slugs, and meta tags will be set up for the page.



Facebook marketing

Our marketing team is highly skilled in real time algorithmic bidding strategies on social media that encompass Facebook custom audiences, lookalike prospecting, and content marketing.

Facebook ads allow us to deep dive into the traffic on our site and the traffic coming to our site to determine interests and likelihood to book. This assures we are bringing people back to our site who are actively looking to book a Holiday Rentals by Owner/ No booking fees in real time.



Facebook retargeting

Did you know that 75% of people who visit a website do not convert on the first visit? Retargeting is an important strategy that ensures the audiences we build and prospect become guests on your vacation rental property.

We are have created hyper-targeted, in market Facebook ad audiences. This comprises of our website visitors, site visitors by area, past guests, lookalike audiences of our site traffic and past guests and people expressing interest in traveling to the Islands. This allows us to retarget people who have been actively searching our website and make sure we are bringing them back until they book.



Facebook groups

We have created and manage several Facebook groups built around Vacation Rentals/Holiday Rentals . We treat these groups as a marketplace for our hosts. As guest join, they can post the dates they are looking to travel, and hosts can respond with their available properties. Hosts can also use this as an additional place to gain exposure for their property.



Facebook page

As proof of our marketing expertise, we have built our market ready audience on Facebook from 0 to 10,000 Facebook likes in under 3 months. We continue to invest in various strategies to grow and continually engage our Facebook community on an ongoing basis.

This not only allows us to post our listings on our page for massive targeted exposure but also provides us access to their second-degree contacts.



Facebook page partnership

We have partnered with a few key Facebook pages that are followed by our target audience. This allows us to reach hundreds of thousands of people interested in a holiday at anywhere is North America,Canada,Mexico or Caribbean.



We do lot of Blogging

Blogging is good for SEO because it helps with a number of things that are important ranking factors. When you have a blog that’s updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines.

One of the best things you can do to improve your chances of ranking high in the search engines is to start a blog.